How to design a formal invitation

Chris Lane / Design / / 0 Comments / Like this

Invitation closeup - header
My wife and I recently sent out these invitations announcing the future birth of our next child. This is our third child and we thought it would be fun to announce it with a formal & fancy meal. We instead decided on making a bunch of appetizers that people have probably never tried before such as artichokes, jacama, tomatillos, cactus leaves and other stuff.

Formal Invitations © Chris Lane Photo

So to go with a formal gathering, we needed a formal invitation. That is what dictated the typeface that I chose. Though the majority of it is in a script font (Edwardian Script) I also wanted to contrast it with a non-script serif font. I used this other font (Felix Titling) for the call-out spots, or the really important parts. These lines were not only larger, but also in all uppercase letters. Script fonts are terrible for a full uppercase line and I thought this other font still fit the formal style.

One thing to avoid when designing an invitation with multiple (especially centered) lines like this is having all of the lines of the same height. There are some lines of lesser importance that really don’t need to be as large. This breaks up the monotony of the invitation and makes it much more pleasant, not only to read, but to look at as well.

For printing I really wanted to have it done on a letterpress which would add great texture as the press actually pushes into the paper. But for only the six or seven invitations we sent out, this method really wasn’t cost effective. So we decided we would just print them on our home printer and get some decent cardstock. We had originally looked at a nice textured linen cardstock but by the time we got around to it we wouldn’t get it in time to in-turn mail out ourselves. So I bought some 90lb cardstock locally and there we were. So keep deadlines in mind and get everything early to avoid issues like that. We also had planned on sealing the invitations with a wax seal, but we were waiting on the wax to arrive and that also was going to take too long. Here you can see an example of what that would have looked like. Those wax seals are harder to make than it looks in movies, I’ll tell you that!

Formal Invitations with wax seal © Chris Lane Photo

So this is just one example of a formal invitation. This style can be used for anything from wedding invitations to our example of birth announcements. If you would like to hire me to design invitations for you, use my contact form today. If you have any comments about the above invitations, I’d love to hear from you in the section below!

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