Archive for the ‘Design’ Category
Much of design is fairly subjective amongst designers and clients alike. But there are certain things that will lead to better designs for logos. Those traits are
- Simple
- Memorable
- Effective
- Original
- Timeless
Though these traits are not mutually exclusive, they really go together well and one will lead to the next.
Simple design
Just because a design is simple, doesn’t mean it was simple to design. What I mean by simple is that if you were to look at a logo for just a brief amount of time, you could still describe it later. Read the rest of this entry »
Tags: describable, effective, good, logo, memorable, original, simple, timeless, versatile
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My wife and I recently sent out these invitations announcing the future birth of our next child. This is our third child and we thought it would be fun to announce it with a formal & fancy meal. We instead decided on making a bunch of appetizers that people have probably never tried before such as artichokes, jacama, tomatillos, cactus leaves and other stuff. Read the rest of this entry »
Tags: announcement, baby, card, invitation, invites, wedding
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I have learned through both college and work experience that one of the best ways to learn anything is through critiques of your work and other’s work. That is why, in the spirit of teaching through this blog, I am happy to critique the work of submissions from readers. If you would like a professional critique from me and learn how to better your artwork, be it photo, design, painting, et al, just read these submission guidelines and submit an image through my critique contact form. You can also email your submission to photocrit [at] chrislanephoto.com.
I was recently sent a design image to be critiqued from Renier. This will be the first design critique posted to the blog, so a big thanks to Renier for sending it in. So to start with, here is the original image:
Photo
First of all, there is a nice layout of elements with the fresh vegetables. Even the direction of the vegetables is nice, as the pointed top of the onion and the direction of the spoon make a nice movement through the photo. Even the garnish on the top of the casserole adds to this. Personally I probably would have gotten closer with my camera and had less table around, but this composition still shows the product nicely. My main issue with the photo is that it needs more contrast and higher saturation. This would make not only the red of the dish better, but it would make those tomatoes really pop. Here you can see a comparison with just a simple S-Curve adjustment layer.
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Tags: package, print, product, tableware
Posted in Critique, Design | 1 Comment »
This is an explanation of how I work for design. It can generally be applied to any sort of design, but I’ll talk more specifically about designing logos, since that is a specialty of mine. So after the project has been discussed and the agreement is signed and the down payment has been paid, this is what I do.
Brainstorming and Mind-Mapping
The first step is just generating ideas. I start with the very basic, generally the name of the business or what it does, and think of absolutely everything that has to do with that industry. This stage is very fast moving, with lots of ideas in a short amount of time.
A mind-map is like a diagram of connecting bubbles with words or phrases inside. Here is an example of a previous job for a computer repair company:
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Tags: brochure, Design, logo, print, process, web
Posted in Business, Design | 1 Comment »
Now available exclusively to my clients are the following Christmas card designs. I designed these myself, so they are unavailable anywhere else. Most designs are available in both vertical and horizontal layout.
Clients can choose which photo(s) they want displayed out of their photo set and what words they want written. There is no minimum order and you can get any combination of cards if you want more than one variety (unlike most sites that require ordering in quantities of 20).
It is a little late now for photography services before Christmas, but these cards will also be available next year as well as more I design for 2011. Hope to hear from you soon!
4×8 card designs
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Tags: card, christmas, Design, holiday, layout
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