Who is your client?
America’s Cup Building in Valencia, Spain, designed by architect David Chipperfield. image from Wikipedia under GNUFDL.
In all aspects of commercial work, be it graphic design, photography, commissioned fine art, or architecture you have a client. I was listening to an interview on a BBC Radio 3 podcast the other day with architect David Chipperfield and he briefly brought up the question for his own architectural work, “Who is ultimately the client?” This question intrigued me and I wanted to follow up on it further. After all, this question can really be put out to a much broader base than just architecture. Who, indeed is the client for the work you produce?
The Billpayer
Obviously, the one that is actually giving you the money to do your work is ultimately the client, right? They are the true decision maker, because without them, Read the rest of this entry »