I recently had the fortune of working with a local small businesswoman and friend, Lori Lindholm to design a logo for her Newfolden, Minnesota based business. Lori primarily creates tutus for young girls. Having five girls herself, she is the perfect person to run a business such as this and I wanted to give her a great logo to match. Her business is called 5pinkfairies.
After she approached me, I gave her an initial survey of questions to help me in the process of the design. I had subsequent questions as well and then got to the mind mapping. I listed all the things related to the name and the product (which also included custom scarves) and the type of logo she wanted. Her main key words were vintage, universal, pink, girly. Read the rest of this entry »
Tags: ballerina, branding, fairies, fairy, girly, illustration, logo, small business, tutu
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Just a quick post this week, as my son was born yesterday. Here is a logo concept I made for my friend and collaborator Dean Mehrkens. He is a writer, so I was going for a more graphic interpretation of the old illustrated manuscript style of the first letter on a line. It is also done in a style similar to typical beer brands, which Dean fancies himself to brew on occasion.
Tags: beer, branding, concept, illustrated, logo, manuscript, style
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My father will soon be taking his Master Electricians license and thus be opening a new small business. To be prepared for that, I created a logo and business card for him. This post will cover the logo design process and my thoughts throughout the project.
To start with, he was going to need a business name. One obvious choice would be to use his name as many single person contractors do. I started with his full name, but soon decided upon just his first name as this gives a more familiar and approachable appearance. A single name is also easier to remember and since his name is Stanley it can give a subtle subconscious reminder of the tool brand as well. Added to this is his title Master Electrician, which puts forth confidence in his ability and affirms the quality of service.
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Tags: branding, business card, Design, electrician, identity, logo, small business
Posted in Design, process | 2 Comments »
