I recently put a whole slew of stuff in the various portfolio sections. Some of it has been shown on the blog before, but I’ll repost them here anyway.
These are available to order as a fine art print:
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Not long ago I completed a logo and identity system for a local Thief River Falls, MN business called techWALK. techWALK is run by Paul Mooney, who contacted me for the design work. Click here if you would like to hire me for graphic design work. I quickly sent him my logo design questionnaire so that I could get a better idea of what he required and what his business entails. techWALK is a computer repair and consultancy with no previous branding. His request was that the logo show traits of Patience, intelligence, friendly, understanding, and loyal.
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My father will soon be taking his Master Electricians license and thus be opening a new small business. To be prepared for that, I created a logo and business card for him. This post will cover the logo design process and my thoughts throughout the project.
To start with, he was going to need a business name. One obvious choice would be to use his name as many single person contractors do. I started with his full name, but soon decided upon just his first name as this gives a more familiar and approachable appearance. A single name is also easier to remember and since his name is Stanley it can give a subtle subconscious reminder of the tool brand as well. Added to this is his title Master Electrician, which puts forth confidence in his ability and affirms the quality of service.
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