My father will soon be taking his Master Electricians license and thus be opening a new small business. To be prepared for that, I created a logo and business card for him. This post will cover the logo design process and my thoughts throughout the project.
To start with, he was going to need a business name. One obvious choice would be to use his name as many single person contractors do. I started with his full name, but soon decided upon just his first name as this gives a more familiar and approachable appearance. A single name is also easier to remember and since his name is Stanley it can give a subtle subconscious reminder of the tool brand as well. Added to this is his title Master Electrician, which puts forth confidence in his ability and affirms the quality of service.