Tag: food

25 Jun

#SooC52 Week 22 – Food

Chris Lane / photography / / 2 Comments

This week’s theme was chosen by Eje. Though it’s odd because we know that short little rail thin bean stalk never actually eats food. Pretty sure he’s a breatharian.

Anyway, I’m going to try make this quick. I thought about doing a macro shot of some food, as most typically in food shots you see beautifully lit, natural window, side light, artfully arranged, instagram filters, or any other thing to make the food much more appetizing. I don’t necessarily want to take the opposite approach and make the food look gross, but I do want to focus (no pun intended) on the minute details of the food I eat that you don’t normally see. So, out came the 300mm macro.


Cereal macro © Chris Lane Photo
ISO1600, f/5.6, 1/50, 300mm, Canon 5D Mii

This image is fairly dark and has a little motion blur as I handheld (in the morning no less!), which I tell you, isn’t easy with a long lens at 1/50! My other shots were worse, believe me.

I do plan on following up with this idea more in depth. I am going to buy some extension macro tubes and try out a few different lenses to see what kind of results I get. I am likely to write up a blog post on that when I get the tubes. It should be an interesting experiment. Keep subscribed (hit the button on the left!) so you can find out more about that in the future.

I’d be interested in hearing any comments on this. Any particular food you’d like to see done on macro? Any suggestions of anything else? Sound off below.

Check out Pete’s work here, he’s the only other participating anymore. Hopefully the other guy’s will find time and get back to it!
You can see Pete’s work here.

15 Feb

Like Cookies? The Good and the Bad of Food photography

Chris Lane / photography / / 6 Comments

Who doesn’t like a good cookie? But when marketing cookies, there are good ways and bad ways of doing it. Quality photography can do wonders in selling more of your product, whether it be food, such as this case, or real estate, or furniture, or anything else. Certain ways of taking a photograph can lead to making the cookies more (or less) appetizing. Lighting, composition, depth of field, as in all photography, can affect the appearance of the food.
I all too often see businesses just taking snapshots with a point-and-shoot from a bad angle and direct flash. It makes the cookies much less appetizing. And if the white balance is off, the cookies can look downright bad. Here is an example of a typical picture you might see at your local unaware baker.

Bad Cookies

As you can see in this picture, even if the product is arranged in a decent way, the bad lighting can just put the whole thing off. This photo doesn’t make me want to immediately buy and enjoy these cookies. Which is a shame because the cookies still might be just as delicious. Restaurants that are members of national chains often have bad local photos against professional photos in the menu. When viewed together, the professionally photographed product will far outsell the poorly photographed product.
Now take a look at this photo of the exact same batch of cookies.

Good Cookies © Chris Lane Photo

Which cookie would you honestly want to buy? Good lighting and composition go a long way to a sale. Background elements can help as well, as I placed the glass of milk behind the plate. This can just make the photo that much more appetizing. Good photographs often lead to impulse buys and if used in advertising can bring many more customers into the stores.
Let good photography and design work for you and your business. It is well worth the time, energy, and money invested as the return will be much greater in the end.

If run a restaurant and you have some food you would like photographed, or any other product for that matter, send me a message and we can talk about getting your product sold faster and easier. If you have anything to add on this subject, please do so in the comments below.