I recently had the fortune of working with a local small businesswoman and friend, Lori Lindholm to design a logo for her Newfolden, Minnesota based business. Lori primarily creates tutus for young girls. Having five girls herself, she is the perfect person to run a business such as this and I wanted to give her a great logo to match. Her business is called 5pinkfairies.
After she approached me, I gave her an initial survey of questions to help me in the process of the design. I had subsequent questions as well and then got to the mind mapping. I listed all the things related to the name and the product (which also included custom scarves) and the type of logo she wanted. Her main key words were vintage, universal, pink, girly. Read the rest of this entry »
Tags: ballerina, branding, fairies, fairy, girly, illustration, logo, small business, tutu
Posted in Design | 3 Comments »
Much of design is fairly subjective amongst designers and clients alike. But there are certain things that will lead to better designs for logos. Those traits are
- Simple
- Memorable
- Effective
- Original
- Timeless
Though these traits are not mutually exclusive, they really go together well and one will lead to the next.
Simple design
Just because a design is simple, doesn’t mean it was simple to design. What I mean by simple is that if you were to look at a logo for just a brief amount of time, you could still describe it later. Read the rest of this entry »
Tags: describable, effective, good, logo, memorable, original, simple, timeless, versatile
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This is an explanation of how I work for design. It can generally be applied to any sort of design, but I’ll talk more specifically about designing logos, since that is a specialty of mine. So after the project has been discussed and the agreement is signed and the down payment has been paid, this is what I do.
Brainstorming and Mind-Mapping
The first step is just generating ideas. I start with the very basic, generally the name of the business or what it does, and think of absolutely everything that has to do with that industry. This stage is very fast moving, with lots of ideas in a short amount of time.
A mind-map is like a diagram of connecting bubbles with words or phrases inside. Here is an example of a previous job for a computer repair company:
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Tags: brochure, Design, logo, print, process, web
Posted in Business, Design | 1 Comment »
I recently put a whole slew of stuff in the various portfolio sections. Some of it has been shown on the blog before, but I’ll repost them here anyway.
These are available to order as a fine art print:
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Tags: bug, business card, clouds, Design, graphic novel, hands, illustration, insect, landscape, letterhead, logo, maternity, moon, mosquito hawk, moth, newborn, panorama, photography, portfolio, pregnancy, Prisoner, river, road, spider, storm, trees, wasp, web, yellow jacket
Posted in Updates | No Comments »
Not long ago I completed a logo and identity system for a local Thief River Falls, MN business called techWALK. techWALK is run by Paul Mooney, who contacted me for the design work. Click here if you would like to hire me for graphic design work. I quickly sent him my logo design questionnaire so that I could get a better idea of what he required and what his business entails. techWALK is a computer repair and consultancy with no previous branding. His request was that the logo show traits of Patience, intelligence, friendly, understanding, and loyal.
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Tags: business card, computer, consultancy, identity system, letterhead, logo, repair, technology
Posted in Design, process | 1 Comment »
