Tag: product

22 Feb

Package Design Critique

Chris Lane / Critique, Design / / 1 Comment
I have learned through both college and work experience that one of the best ways to learn anything is through critiques of your work and other’s work. That is why, in the spirit of teaching through this blog, I am happy to critique the work of submissions from readers. If you would like a professional critique from me and learn how to better your artwork, be it photo, design, painting, et al, just read these submission guidelines and submit an image through my critique contact form. You can also email your submission to photocrit [at] chrislanephoto.com.

I was recently sent a design image to be critiqued from Renier. This will be the first design critique posted to the blog, so a big thanks to Renier for sending it in. So to start with, here is the original image:
Canosa designer cookware - original image


First of all, there is a nice layout of elements with the fresh vegetables. Even the direction of the vegetables is nice, as the pointed top of the onion and the direction of the spoon make a nice movement through the photo. Even the garnish on the top of the casserole adds to this. Personally I probably would have gotten closer with my camera and had less table around, but this composition still shows the product nicely. My main issue with the photo is that it needs more contrast and higher saturation. This would make not only the red of the dish better, but it would make those tomatoes really pop. Here you can see a comparison with just a simple S-Curve adjustment layer.

Canosa designer cookware - color improvement

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15 Feb

Like Cookies? The Good and the Bad of Food photography

Chris Lane / photography / / 6 Comments

Who doesn’t like a good cookie? But when marketing cookies, there are good ways and bad ways of doing it. Quality photography can do wonders in selling more of your product, whether it be food, such as this case, or real estate, or furniture, or anything else. Certain ways of taking a photograph can lead to making the cookies more (or less) appetizing. Lighting, composition, depth of field, as in all photography, can affect the appearance of the food.
I all too often see businesses just taking snapshots with a point-and-shoot from a bad angle and direct flash. It makes the cookies much less appetizing. And if the white balance is off, the cookies can look downright bad. Here is an example of a typical picture you might see at your local unaware baker.

Bad Cookies

As you can see in this picture, even if the product is arranged in a decent way, the bad lighting can just put the whole thing off. This photo doesn’t make me want to immediately buy and enjoy these cookies. Which is a shame because the cookies still might be just as delicious. Restaurants that are members of national chains often have bad local photos against professional photos in the menu. When viewed together, the professionally photographed product will far outsell the poorly photographed product.
Now take a look at this photo of the exact same batch of cookies.

Good Cookies © Chris Lane Photo

Which cookie would you honestly want to buy? Good lighting and composition go a long way to a sale. Background elements can help as well, as I placed the glass of milk behind the plate. This can just make the photo that much more appetizing. Good photographs often lead to impulse buys and if used in advertising can bring many more customers into the stores.
Let good photography and design work for you and your business. It is well worth the time, energy, and money invested as the return will be much greater in the end.

If run a restaurant and you have some food you would like photographed, or any other product for that matter, send me a message and we can talk about getting your product sold faster and easier. If you have anything to add on this subject, please do so in the comments below.