This is an explanation of how I work for design. It can generally be applied to any sort of design, but I’ll talk more specifically about designing logos, since that is a specialty of mine. So after the project has been discussed and the agreement is signed and the down payment has been paid, this is what I do.
Brainstorming and Mind-Mapping
The first step is just generating ideas. I start with the very basic, generally the name of the business or what it does, and think of absolutely everything that has to do with that industry. This stage is very fast moving, with lots of ideas in a short amount of time.
A mind-map is like a diagram of connecting bubbles with words or phrases inside. Here is an example of a previous job for a computer repair company: